You probably already take a Pinterest account, and might fifty-fifty exist using information technology for business purposes — simply getting verified can aid yous ensure you lot're getting the nigh out of information technology! When you lot take a verification badge, everyone who comes beyond your business relationship volition know y'all are an authentic, trustworthy brand or business.

And so, how do you become verified on Pinterest?

Go on reading to discover out:

  • What Pinterest verification is
  • Why you should get verified on Pinterest
  • How to get verified on Pinterest

Bonus: Download your gratuitous pack of 5 customizable Pinterest templates at present. Salvage time and hands promote your brand with professional person designs.

What is Pinterest verification?

Pinterest verification is similar to getting verified on other social media platforms like Twitter, Facebook or Instagram.

Pinterest home page verification check mark

Source: Pinterest

When y'all are verified on Pinterest, you lot will have a reddish check mark abreast your account name and you volition be able to display your full website URL right on your Pinterest profile (instead of leaving it hidden in the About section of your Pinterest page). This makes it like shooting fish in a barrel for users to speedily learn more about your business and can even help you bring more than leads to your site.

Why get verified on Pinterest?

Beyond being a condition symbol, verification allows users to know you lot are a trustworthy source of information and helps them find the real accounts they are looking for. Information technology volition be much easier to spot the difference betwixt official pages and fan pages, for example.

Simply aside from helping users navigate Pinterest, in that location are many other reasons businesses might want to become verified.

Other business perks of having a verified Pinterest account include:

  • More optics on your content. Search engines will recognize your Pins as relaying reputable data. This can generate more leads for your business and, ultimately, increased revenue.
  • More engagement with your content. Users volition know your brand or business is authentic when they encounter the ruby-red cheque mark, and will be more probable to salve and share pins that come from a trustworthy source. Resharing will help increase your brand sensation.
  • Drive more people to your website. Verified Pinterest users tin display their website URL on their Pinterest profiles. This makes it fifty-fifty easier for users to find out more than about your concern without having to take the extra stride of visiting the About department of your Pinterest page.
  • Ensure y'all don't lose followers to knock-off or imposter accounts. At that place are imposter accounts on nearly every platform, and verification is one of the easiest ways you can signal to users that you are the real bargain.

How to get verified on Pinterest

Getting verified on Pinterest doesn't accept too long and it's well worth the effort. Here's how to get verified on Pinterest in 3 easy steps.

1. Brand sure you have a business organisation business relationship

If you don't already have a business organization account, you will need to complete this step before you will be able to go verified on Pinterest.

As a bonus, setting upwards a business account is gratuitous and will also give you access to analytics and other important tools that can assist you maintain and grow your professional presence on Pinterest.

Business accounts tin likewise be linked to a personal Pinterest account and y'all'll accept the ability to switch betwixt both. Y'all tin can link a maximum of iv business profiles to a personal Pinterest account.

To get started, first ensure you are signed in to your account. And then, click the iii dots at the superlative right corner of your screen.

Click Add a costless business organization account.

Pinterest business account set up

Source: Pinterest

Click Get started.

Pinterest business account get started

Source: Pinterest

Y'all will need to answer a few bones questions about your business including your business name, your website URL, your land/region and your preferred language. Then click Adjacent.

Pinterest business account profile set up

Source: Pinterest

Next, you will be asked to depict your make, which will help Pinterest customize your recommendations. Yous volition go to choose from:

  • I'm non sure
  • Blogger
  • Consumer Proficient, Product, or Service
  • Contractor or Service Provider (eastward.g. wedding photographer, interior designer, real manor, etc.)
  • Influencer, Public Figure, or Glory
  • Local Retail Store or Local Service (e.g. restaurant, hair & beauty salon, yoga studio, travel agency, etc.)
  • Online Retail or Marketplace (e.g. Shopify shop, Etsy shop, etc.)
  • Publisher or Media
  • Other

Pinterest verification describe your brand

Source: Pinterest

Adjacent, you volition be asked if y'all are interested in running ads or not.

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Bonus: Download your free pack of v customizable Pinterest templates at present. Save time and easily promote your brand with professional person designs.

Get the templates now!

Pinterest'south active user base of operations grew 26% to 335 million last twelvemonth, and it is the 3rd-largest social network in the U.S. among other impressive stats. So, there are many reasons you might want to advertise on Pinterest, including:

  • In that location are more than 2 billion searches on Pinterest every calendar month. Pinterest is used equally a social network and a search engine — and conspicuously, people are doing a ton of searching!
  • Some 43% of Cyberspace users in the U.S. take Pinterest accounts. That'due south a ton of potential customers that accept not been introduced to your brand yet.
  • 78% of Pinterest users call up content from brands is useful, and a 2019 survey revealed that 3-quarters of users said that they are "very interested" in new products.

However, in that location is no pressure to cull right away if you need to recall about it. Yous can cull between three options — yes, no, or not sure yet — and come dorsum to this determination at another fourth dimension.

Pinterest business ads verification

Source: Pinterest

That's it! You're ready to start the process of getting verified!

2. Merits your website

Subsequently you've ensured that you take a business business relationship, click the dropdown arrow on the top right of your screen so click Settings.

On the left-manus side navigation, under Edit Profile, select Claim.

Pinterest verification claim your website step

Source: Pinterest

Blazon in your website URL into the first textbox so click Claim.

Pinterest verification claim your website step 2

Source: Pinterest

Adjacent, you volition have 2 options available to you in a pop-upwards box:

a) Claim your website past pasting an HTML tag into the <head> department of your site's index.html file

b) Claim your website by downloading a file and uploading it to your website's root directory

Here'due south how to complete the first option (a):

Pinterest verification pick website claim option using HTML tag

Source: Pinterest

It might seem like the procedure gets technical at this point, but it's easier than you lot might retrieve and most users have minimal issues. This is as well the easier option since you lot will not need to use a File Transfer Protocol (FTP) which is the language that computers on a TCP/IP network (such as the Internet) use to transfer files to and from each other.

One time you're ready, open a new tab and navigate to your website's backend script surface area and copy and paste the HTML tag that Pinterest has provided. Finding the backend script area and pasting the HTML tag will vary depending on what provider you used to build your website.

If you lot are using WordPress, for example, you would open the content direction system, click Tools, and so Marketing and and so Traffic. If you scroll to the bottom of the folio, under the Site Verifications Services section, you lot will find a Pinterest field where you tin just paste the code.

Pinterest verification WordPress HTML code

Source: WordPress

If y'all're having problem figuring out how to find where you should paste your HTML tag, Pinterest has created a folio with instructions for popular website hosts like Big Cartel, Bluehost, GoDaddy, Squarespace and more. You can also contact Pinterest directly if yous demand more assistance.

Here'due south how to complete the second option (b):

Pinterest verification claim option download HTML file

Source: Pinterest

This selection is typically a little bit harder than the offset, but tin can still be done without as well much effort.

Showtime, download your unique HTML file. You tin can leave information technology in your downloads folder or move it to your desktop for like shooting fish in a barrel access. Your file volition exist saved equally a variation of pinterest-xxxxx.html, with each x beingness a random number or letter. Annotation: You can not rename this file or the process will not work.

One time yous've saved the file, the next step is to upload the HTML file from your local computer drive to your website on your hosting account via File Transfer Protocol (FTP).

Make sure you transfer the file to your main domain (not a sub-folder) or Pinterest volition not be able to find it and verify your website.

If you lot're having trouble figuring out how to upload your HTML file, Pinterest has created a page with instructions for popular website hosts like Big Cartel, Bluehost, GoDaddy, Squarespace and more. Yous tin also contact Pinterest straight if you need more help.

iii. Submit your request for review

Now you're ready to ship your request in to be reviewed by Pinterest. Go dorsum to your Pinterest tab and click Side by side.

So, click Submit.

Pinterest submit verification request for review

Source: Pinterest

You're all fix! Y'all should hear from Pinterest within 24 hours.

With only a small amount of work, y'all'll have your piddling ruby check marker and all the business organisation benefits that come with it before yous know it. Happy pinning.

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